Mitsuba brings Asian flair to our snack moments with “Mitsuba’s Asia Weeks”

Press / 25 January 2024

Hamburg, January 2024 – Mitsuba, the Dutch snack brand, has launched its annual “Mitsuba’s Asia Weeks” campaign, bringing a pinch of Asia to our snack moments. Under the motto “Expect the unexpected”, Mitsuba invites snack lovers to experience the diversity and flavor of Asia through its products. A key highlight of the campaign is the recent launch of Mitsuba Streetfood Snackmixes. These new snack creations, inspired by the vibrant streets of Vietnam, Thailand and Indonesia, offer an authentic taste experience that transports consumers directly into the exciting world of Asian street markets. The three new flavors – “Thai Green Curry”, “Coconut & Peanut Satay” and “Beef Noodles” – pay homage to the traditional street food of these countries and promise a unique snack experience.

Another exciting element of “Mitsuba’s Asia Weeks” is the chance to win a trip to Asia for two people. Anyone interested can take part on the website and find out more about the conditions of participation there. This campaign is part of Mitsuba’s commitment to enriching its customers not only with culinary delights, but also with unique experiences.

To celebrate the launch of ” Mitsuba’s Asia Weeks”, Mitsuba hosted an exclusive event at Yu Garden in Hamburg. The event offered visitors tastings of the snack mixes as well as interactive experiences such as a photobooth and DIY stations that highlighted the creativity and diversity of Asian cuisine. The event underlined Mitsuba’s aim to create authentic Asian experiences and showed how Mitsuba presents Asian culture with respect and originality. “It was a special evening for Mitsuba. As a young, challenging brand, we decided to put all our efforts into creating an unforgettable brand experience. Because we believe that we should do things differently than the usual snacking brands. Mitsuba celebrates the unexpected. And we are making it possible to experience this beyond tonight.

With the campaign and the new products, Mitsuba is fulfilling its ambition to take its customers on a taste journey while offering them the opportunity to experience Asia for themselves.

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